Join in the evolution of online PR
My outtake from the first P2PR Meet.
It was great to meet everyone last night with some interesting debate touched upon to be expanded upon. For those that couldn't attend I thought I would give my take on it all with a quick summary. If you think I missed something or heaven forbid you disagree you know what to do!
Have purpose
We are all fairly time-poor people. So nobody needs another community to cover old ground, replicate what's happening else where, or be just another networking tool. So P2PR needs to have a clear and real purpose! It will be great to define this ASAP. Suggestions please.
The poor sister of the poor sister
Traditional PR is STILL proving its worth in the marketing mix and is only getting 5% of the budget (this may improve during the downturn) but P2PR is only getting 5% of that 5%. So we need to make the pot worth fighting over by collectively finding a way to talk about it's value in a real and tangible way the wider world will get.
Good business not just thinking is key to prosperity
Most P2PR's are in the black by having low operating costs. Those that seem to be prospering in this space are the business savvy or freelance. Those that work in or with larger traditional agencies find being on a retained basis or all working under the same P&L means they can be more honest and focused on best-practice. The same applies for those working freelance on a project-by-project basis.
P2P belongs to PR
Most feel P2P does fit more naturally in the PR remit than other disciplines. While only 50% of us come from a traditional PR background (myself not included).
Being brave about measurement
There are some that have confidently bolted out of the broadcast measurement system of lots of 000's. This has been greeted with some negativity from clients / new business prospects. But those that have feel the reward will come in the long-term when the client becomes more savvy, their bullshit detector improves and they realise who was telling the truth. I say good on you. Others are playing it slow and keeping to the clients rules aiming to slowly help them transition whilst telling what they want to hear.
The expense of ignorance
30%+ of most peoples time educating the client to understand the ideas being pitched. Time is money. My take is lets cut out the expense and get the education bit right collectively. Get into the doing / selling. I know some feel they have this sussed and it's what sets them apart. This is temporal. As David Cushman always says 'Nobody is as clever as everybody'.
Under-represented by the weekly
Most people I spoke to felt we are under-represented by PR Week and this isn't helping our case. For a few of us to get a couple of lines under Tech blog without even a link to the rest of the article is fairly pointless. A few members are inviting PR Week into this conversation. I think this is a really important issue so if you can please lobby.
Love to hear your thoughts.
Have purpose
We are all fairly time-poor people. So nobody needs another community to cover old ground, replicate what's happening else where, or be just another networking tool. So P2PR needs to have a clear and real purpose! It will be great to define this ASAP. Suggestions please.
The poor sister of the poor sister
Traditional PR is STILL proving its worth in the marketing mix and is only getting 5% of the budget (this may improve during the downturn) but P2PR is only getting 5% of that 5%. So we need to make the pot worth fighting over by collectively finding a way to talk about it's value in a real and tangible way the wider world will get.
Good business not just thinking is key to prosperity
Most P2PR's are in the black by having low operating costs. Those that seem to be prospering in this space are the business savvy or freelance. Those that work in or with larger traditional agencies find being on a retained basis or all working under the same P&L means they can be more honest and focused on best-practice. The same applies for those working freelance on a project-by-project basis.
P2P belongs to PR
Most feel P2P does fit more naturally in the PR remit than other disciplines. While only 50% of us come from a traditional PR background (myself not included).
Being brave about measurement
There are some that have confidently bolted out of the broadcast measurement system of lots of 000's. This has been greeted with some negativity from clients / new business prospects. But those that have feel the reward will come in the long-term when the client becomes more savvy, their bullshit detector improves and they realise who was telling the truth. I say good on you. Others are playing it slow and keeping to the clients rules aiming to slowly help them transition whilst telling what they want to hear.
The expense of ignorance
30%+ of most peoples time educating the client to understand the ideas being pitched. Time is money. My take is lets cut out the expense and get the education bit right collectively. Get into the doing / selling. I know some feel they have this sussed and it's what sets them apart. This is temporal. As David Cushman always says 'Nobody is as clever as everybody'.
Under-represented by the weekly
Most people I spoke to felt we are under-represented by PR Week and this isn't helping our case. For a few of us to get a couple of lines under Tech blog without even a link to the rest of the article is fairly pointless. A few members are inviting PR Week into this conversation. I think this is a really important issue so if you can please lobby.
Love to hear your thoughts.
Add a Comment
-
Comment by Lloyd Gofton on January 31, 2009 at 11:01am -
Hi Jamie
Good to meet you on Wednesday, and an excellent round up post. I especially like the 'being brave about measurement' and 'expense of ignorance' issues, two points that we totally agree with.
As for the lack of representation in PR Week, I think many of us have tended to move away from what has previously been a closed door, and although efforts have been made there has been little in the way of progress. However, this does need to change so I support your group lobbying suggestion.
The event also made me reflect on our industry as a whole in the current economic conditions, I've done a quick summary of my thoughts here: http://tinyurl.com/azb3j7
Catch up with you soon.
-
Comment by Jezmondo on January 30, 2009 at 5:05pm - that if a friend called mike eve offers you the chance to stay at his apartment, decline.
-
Comment by Jon M Bishop on January 30, 2009 at 2:50pm - Urrrrm, ok so who reccommended Mike's Apartment? And what conclusion did you draw on that reccomendation phsychometrically?
-
Comment by Jezmondo on January 29, 2009 at 10:17am
-
You might be wondering what was with Jez's 'name your favourite 5 sites' challenge.
Well it's more interesting ways of psychometric testing what what.
The rules were simple. 5 sites that make you feel happy that we do what we do, and they couldn't be bbc, flickr, twitter, or facebook.
Here's what you all volunteered:-
christian nymphos.org
sphinn.com
socialmedian.com
thefwa.com
adrants.com
tagally.com
netvibes.com
pageflakes.com
netsummary.dk
wtfpeople.com
b3ta.com
now.sprint.com
del.icio.us
p2pr community (thanks Jamie!)
slideshare.net
propeller.com
stumbleupon
reddit.com
linkedin.com
wordpress.org
mikesapartment.com
masher.com
blinkx.com
I'm keen to start bartering / trading bookmarks with anyone who thinks this might be interesting.
Jez
About
Notes
Use this for links and news!
If it's just a link you want to share just post it here. If you want to elaborate a little more create a blog post.
Thx
Created by Jamie Burke Dec 11, 2008 at 2:40pm. Last updated by Jamie Burke Dec. 11, 2008.
Five Basic Social Theories of Online PR
I've invited the guys behind this to join our little party.
In the meantime - read and t
Created by Jamie Burke Dec 11, 2008 at 2:39pm. Last updated by Jamie Burke Dec. 11, 2008.
Events
Birthdays
There are no birthdays today
RSS
© 2009 Created by Jamie Burke
You need to be a member of P2PR to add comments!
Join this social network