Mauricio J. Samayoa's Blog (2)

We all recently received an email from Jamie calling on the community to set up the next P2PR meet in London, along with a suggested topic of conversation for the session. In case it's slipped your mind, the suggested topic centered on 'What should P2P ROI measures and reporting look like for a PR Manager?'. So then, in an attempt to kick off some pre-meet discussion, the following slidedeck shares my take on a re-focused approach to social media measurement that is anchored in P2P / So… Continue

I recently snatched up a copy of Edelman's recently released Nine On Nine report through a tweet. The report contains an insightful section listing 9 digital truths for 2009. The one point that has stayed with me after reading it is point 4 where the author correctly points out that: "...advertisers have been underpaying for online audience and overpaying (based on decades old metrics) for offline audience. Online news sites typicall… Continue