Mike mathieson's Friends

View All

mike mathieson's Discussions

universal measurement tool
3 Replies

Started this discussion. Last reply by Chris Reed Feb 27.

Introduce yourself right up!

Replied Dec. 18, 2008

View All

great day spent in Amsterdam with Euro4D Amsterdam - http://www.eurorscg4d.nl/

Latest Activity

Cristen Collier left a comment for mike mathieson

March 28

Cristen Collier left a comment for mike mathieson

March 28

Jamie Burke left a comment for mike mathieson

March 24

Jamie Burke commented on mike mathieson's blog post 'agreeing an evaluation tool...'

Roger I do agree. Given we have explored general ROI in P2P I think the focus here should now be to drill more specifically into how to give measurement and metrics relevant to a PR Director.

March 10

Roger, C&M - Online PR Agency commented on mike mathieson's blog post 'agreeing an evaluation tool...'

i think the metrics will depend on the client (budget holder) and his/her needs. * if they're part of the digital team, then the context will be coversion-like (SEO thinking) * if they're part of the PR team they'll probably agree to anything (m...

March 6

Jamie Burke commented on mike mathieson's blog post 'agreeing an evaluation tool...'

This is the link to the presentation I was talking about where you can watch the video that accompanies the presentation. Otherwise here... New measures of success: ROI in social media View more presentations from BrandoSocial. (tags: social med...

March 5

mike mathieson and Jack Elliott-Frey are now friends

March 2

Chris Reed replied to mike mathieson's discussion 'universal measurement tool'

Aha - the universal measurement tool. The quest for the holy grail of social media. Certainly worth a discussion about it. I wonder if maybe even for the next P2PR thing trying to arrange a show and tell from some of the major suppliers of OTS pac...

February 27

Mike mathieson's Blog

agreeing an evaluation tool...

There's no doubt that an aggregation of tools to measure on-line for clients is critical. The tools already exist out there to make brands realise the importance of the sector - the key is to agree a common methodology. if the ad industry can do it with the TVR then its got to be doable - right?

Posted on February 27, 2009 at 1:00am — 10 Comments

Comment Wall (2 comments)

You need to be a member of P2PR to add comments!

Join this social network

At 3:41pm on March 24, 2009, Jamie Burke said…: I think we need to focus specifically on what P2P measures a PR Manager needs to see. These are very different to general P2P metrics. Time for a meet!

At 3:09pm on December 15, 2008, Jezmondo said…: welcome.

This places seems a good place to plot the downfall of traditional advertising with a new ROI model for PR and online.

Some good docs and links to get involved in.

Jezmondo