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Next steps for P2PR
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Started this discussion. Last reply by Jamie Burke May 17.
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Thanks for setting this up Ben. I will try and rally the troops as it would be a shame for it to just fall away.
I can't find any discussions following Jamie's last message about the future of P2PR, so thought we could start one here.
Probably worth talking about what people would like to get out of it, as well as how it works and who takes responsibility. ...
The problem is that clients are still fixated with this old model of reach (and associated ad value), and it will take time to migrate them away from this. But we need to bring in alongside it the new measures of depth of engagement and actions ta...
Comment Wall (4 comments)
- At 6:18am on May 11, 2009,
Rebecca Caroe said…
- Yes please Ben. Contact me on 07970 73430.
- At 9:24am on February 26, 2009,
Rowan McAlister said…
- Wow! You've been busy! I'm over at Agency.com now, strategising happily away. Nice mix of digital pr/buzz monitoring and advertising, so I'm pretty happy!
So are you continuing i the e-pr theme, or branching out? How exciting!
- At 5:43pm on February 25, 2009,
Rowan McAlister said…
- Hi there Ben! Long time no see! Are you still at Fleishman or have you moved on?
Regards,
Rowan
- At 9:46am on February 13, 2009,
Deborah Allen said… - Welcome Ben!
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Created by Jamie Burke Dec 11, 2008 at 2:40pm. Last updated by Jamie Burke Dec. 11, 2008.
Five Basic Social Theories of Online PR
I've invited the guys behind this to join our little party.
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Created by Jamie Burke Dec 11, 2008 at 2:39pm. Last updated by Jamie Burke Dec. 11, 2008.
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