Our company has started hiring again and, probably thanks to Washington, we are finding that one of the biggest attractions to working for our company is the Medical insurance plan we offer to our employees. So, as part of our recruiting PR, we are flaunting our long and Short term medical plans. By bringing these plans to light, we seem to be getting a better pool of resumes to pick from.

Yesterday on Journalism.co.uk we published an article on how to write the perfect press release.

This was an interesting experiment for us where the tips are entirely crowdsourced from working journalists across the world.

There have been some interesting responses from both the journalism and pr communities.

Here is the link:

http://www.… Continue

I’ve just been out rowing on Zurich lake. It’s a good place to muse. You can’t share my blisters but I hope you’ll share my water-bourne (and not water-logged) thoughts on whether the ultra-modern “social” media really are all that different to poor old “mass” media.

http://paulseaman.eu/2009/07/is-the-social-media-really-social-or-media/

I’ve been discussing corporate blogging, authenticity and trust with Neville Hobson, one the UK’s leading “social media” commentators. I do hope you will click through to Neville’s blog and follow it in more detail, but first, here’s a brief summary of the issues at stake.

I believe that all corporate utterance is collegiate, not personal. We should not expect that a corporate voice is speaking personally. To that extent, one should steer corporate people away from the appearance of purely pers… Continue

Many PR agencies are hesitant to issue any guarantees on whether a particular piece of content or advertisement will "go viral," leading millions of users to toss it around through their various social media platforms. One way that they try to achieve this is by approaching the people often most responsible for the viral spread of content online -- big-name bloggers and popular social media users.

A recent piece in the New York Times detailed how PR agencies in Silicon Valley get their clients'… Continue